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Jessie Janssen - Digital Products Coach

15 Etsy Shop Ideas For 2023

Looking to start a side hustle from home? These Etsy shop ideas for 2023 can help you create passive income online and find financial freedom!

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Do you want to make 2023 the year you create financial freedom for yourself and your family? Then you’re not going to want to miss these Etsy shop ideas for 2023!

Each of these ideas is in a different niche that’s already proven to make MONEY on Etsy!All you need to do is pick the one that sounds best to you, and start creating passive income!

And do you want to know the best part?

All 25 of these niches are/can be completely digital!

And selling digital products means no buying inventory, no spending hours creating a single DIY product by hand, and absolutely NO startup costs!

Plus once created you can sell the same digital product over and over again, which means more money and less work for you!

If you want to find out exactly how you can create passive income selling digital products on Etsy (plus list your first 40 products for FREE!) then you need to grab my brand new ebook:

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    And now, let’s get to those Etsy shop ideas!

    1. Finances

    Finances niche on Etsy

    With the economy the way it is, we’re going to see people focusing on their finances more than ever in 2023.

    This means that paying off debt, saving money, and budgeting better will all be popular goals this year.

    The money/finances niche can include a wide range of digital products, from savings trackers and challenges, budgeting planners, money envelopes, and more!

    2. Business

    starting a side hustle from home - etsy shop ideas for 2023

    Along with the finances niche, business is another niche that will be especially popular in 2023!

    More people than ever are starting side hustles and trying to find ways to bring in some extra income.

    Meet this demand by supplying digital products like business cards, social media templates, business planners, order forms, etc.

    3. Health and Wellness

    health and wellness - 15 etsy shop ideas for 2023

    As a society we are more focused than ever on both our physical and mental health.

    Searches for digital products such as weight loss trackers, meal planners, and wellness planners are higher than ever!

    You can see success even sooner on Etsy by narrowing down further to a sub-niche of health and wellness such as fitness, nutrition, meditation, etc.

    There are so many options, try to pick one that sounds fun to you!

    4. Planners

    planner niche - 15 etsy shop ideas for 2023

    The thing I love about this niche is that there are SO. MANY. OPTIONS.

    You might think the planner niche is too oversaturated (and in one way you’re right) but there are so many sub-niches of planners that have high demand and very little competition!

    That’s money just waiting to be made!

    ADHD planners, fitness planners, self care planners, teacher planners, the list goes on!

    Plus considering that many of us use and LOVE planners ourselves, this niche can be loads of fun for the planner addict looking to start a side hustle!

    5. Stickers

    selling stickers on Etsy

    This can go along with the planner niche if you want to make planner stickers, but many people have also created successful Etsy shops selling stickers for kids or adults (because let’s be honest, we adults love stickers just as much as they do! 😝)

    People use stickers for water bottles, laptops, cars, guitars, and so much more!

    Another popular choice is to sell thank you stickers that small business can use when packaging their products!

    6. Spreadsheets

    spreadsheet niche on Etsy

    Personal or business budgeting may be what comes to mind first when you hear the word “spreadsheet” but there are so many more options in this niche!

    I’ve seen everything from habit trackers, to social media content planners, client trackers (for coaches) and even wedding planner spreadsheets!

    Google sheets or Excel are the most popular choices when it comes to spreadsheet templates on Etsy.

    7. SVGs

    SVG clip art on Etsy

    SVGs have exploded in popularity on Etsy!

    And with Canva having recently added the option to create SVGs, it’s easier than ever to break into this niche!

    This is a great niche for anyone, regardless of artistic talent, but designing your own art for SVGs can definitely give you an advantage over the competition!

    (You will need a Canva pro account to create them, but you can CLICK HERE to try Canva pro for free!)

    8. Bookmarks

    Bookmarks - Digital Product Ideas to Sell On Etsy

    This is one niche that never ceases to surprise me!

    Bookmarks are one of the easiest digital products to make (I teach you how HERE in my eCourse) and sell incredibly well!

    The key here is to theme your bookmarks to upcoming holidays or other popular niches so that you can maximize your visibility and make money FAST!

    9. Fonts

    selling fonts on Etsy

    Creating and selling your own fonts is a great way to make money on Etsy!

    All sorts of content creators, graphic designers, VAs, marketing coaches, and more are out there looking for unique fonts to use in their business branding and digital products!

    With the rise in online businesses and side hustles, any product that you can sell to other small business owners is sure to do well in 2023.

    10. Party Games

    Party Games Niche On Etsy

    There are tons of options for this niche!

    You can create adult party games (think weddings, bachelor parties, baby showers, etc.) or kids party games (think birthdays, Christmas, classrooms, etc.) or a combination of both!

    Bingo, scavenger hunts, truth or lie, I spy, and family feud are just a few of the dozens of popular games that sell well on Etsy!

    11. Sewing Patterns

    sell sewing patterns on Etsy

    Sewing patterns are a great choice when it comes to selling on Etsy!

    I’ve seen bestsellers in so many different categories!

    From baby clothes to dresses, and everything in between, if sewing is your thing there’s bound to be someone out there wanting the patterns for exactly what you make!

    12. eBooks

    write an ebook for passive income

    Do you have a lot of knowledge on a certain subject? Do you find people often asking for your advice or help on a specific topic? Why not turn that expertise into cash?!

    Writing an eBook on a subject you have special experience or knowledge in can be a great way to earn passive income for years to come!

    And before you get too intimidated by the idea of writing a book…don’t worry!

    eBooks can be much shorter than traditional books, and often feature photos, graphs etc. as well as written text.

    13. Affirmation Cards

    Affirmation Cards - 15 Etsy Shop Ideas For 2023

    Affirmation cards are another of these Etsy shop ideas that have gained huge popularity over the past few years.

    And although physical affirmation cards sell well on Etsy, there’s plenty of sales happening in the digital affirmation card niche as well!

    Affirmation cards themed with a specific customer in mind (think teachers, moms, kids, people with anxiety, etc.) will do especially well!

    14. Tarot/Witch

    tarot niche - 15 etsy shop ideas for 2023

    The tarot/witch niche has taken off lately, and everyone from youtubers to tiktokers have seen massive success in this niche.

    A few digital products that can be created for this niche are tarot decks, tarot journals, Grimoires, spell pages, and more!

    15. Coloring Pages

    coloring pages on etsy

    With this niche you can chose to either target adults or kids, and much like the planner niche, it’s not as competitive if you target the sub-niches!

    You can even use your own artwork!

    But even if you’re not an artist, don’t worry!

    There is plenty of clip art to chose from on sites like Canva and Creative Fabrica.

    Whichever Etsy shop ideas you decide on, there’s never been a better time to start selling on Etsy!

    With the growing popularity of online shopping and digital products (did I mention that Etsy had over 93 MILLION active buyers in 2022?!) there is definitely money to be made, you just have to take action!

    Looking for the next step?

    Grab my free eBook for a starter guide to selling digital products on Etsy:

    Want to make money selling digital products?

    Join the newsletter
    and get your FREE starter guide!

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      Wishing you a successful and abundant year in 2023!

      Which Etsy shop ideas are you thinking about using to start a new shop? Share your ideas in the comment section below, or message me on Instagram for feedback!

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      I'm Jessie, and I'm all about teaching women how to create passive income by selling digital downloads on Etsy.

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